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  • Writer's pictureShovik Sarkar

Creative Cognitive Processes

Exploring Creativity The Science of Human Innovation pg 65

- Generative processes produce ideas.

- Include information retrieval, association, and combination.

- Examples are word association puzzles where one has to find out what word can go before or at the end of other words to form new words, finding the odd word out, and analogies

- Filtering processes that select among the ideas.

- The mind evaluates these ideas' novelty, surprisingness, and aesthetic appeal to decide which ones should be retained and explored.

- Exploratory processes that modify and elaborate the idea.

- Consider its implications, assess its limitations, and even transform the idea.

- Examples are scientific experiments, research papers, and construction projects.

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